Performance Stack
Traffic Quality and Anti-Fraud Stack
Buy-side security is non-negotiable. Every dollar spent on fraudulent or low-quality traffic is a direct loss to campaign ROI. Adrime.io employs a multi-layered verification architecture that operates at three distinct stages of the bid lifecycle ensuring that fraudulent signals are intercepted before, during, and after the auction.
Pre-Bid Filtering
Known bot signatures are blocked before auction participation via integrations with industry-leading IVT(Invalid Traffic)detection providers. IP reputation scoring, datacenter IP range suppression, and user-agent anomaly detection run in-line with bid request processing adding zero perceptible latency to the auction cycle.
Post-Bid Analysis
Continuous monitoring of CTR and conversion rate anomalies flags suspicious delivery. Machine learning establish baseline performance envelopes per placement and GEO deviations beyond defined sigma threesholds trigger automatic credit-back processes and publisher blacklisting.
ads.txt/app-ads.txt
Strict enforcement of IAB's Authorized Sellers for Websites and Apps standards. Adrime.io cross-references every bid request domain against its live ads.txt/app-ads.txt index. Unauthorized seller relationships are blocked at the exchange layer protecting advertisers from arbitraged or spoofed inventory.
Strategic User Identification
Stop chasing impressions and start capturing intent. At Adrime.io, we've re-engineered the standard cookie to prioritize high-value actions over empty views. With our advanced attribution logic, we don't just track your audience-we decode their next move.
Interaction Threshold
A tracking cookie is only deployed following a "Completed View" event.
Attention measurement
Our engine defines a completed view as 5 seconds of continuous active attention and interaction within the viewport.
Technical Benefit
This filtered approach ensures that your retargeting pool are populated only with high-intent users, significantly reducing waste in subsequent bidding cycle.
Optimization Algorithms
Not every advertisers has the same optimization objective, and a single bidding model cannot serve branding campaigns, direct-response performance buyers, and affiliate EPC maximizers equally. Adrime.io exposes three distinct algorithmic bidding modes, each tuned to a specific optimization goal, with full transparency into how bid prices are calculated.
Fixed CPM
Best for: Branding, share-of-voice, and high-impact awareness campaigns where impression delivery certainty outweighs conversion efficiency. You set the CPM floor and ceiling. the engine bids within your defined range, prioritizing delivery rate over conversion optimization. Useful for roadblocks, product launches, and guaranteed exposure across premium placements. Frequency capping and dayparting remain fully configurable.
Auto-CPA (Machine learning)
Best for: Direct-response advertisers with established conversion tracking and sufficient signal volume(>50 conversions/week recommended for model stability). A machine learning model continuously adjusts bide prices at the impression level to hit your target Cost Per Acquisition. The model ingeste placement-mevel conversion signals, time-of-day patterns, device type performance, and GEO conversion rates recalibrating bid multipliers every 6 hours based on rolling attribution window.
CVR Optimizer
Best for: Affiliate marketers and performance networks where Conversion Rate is the north-star KPI rather than a downstream CPA goal.Specifically engineered for the affiliate ecosystem the CVR Optimizer reads your postback conversion signals and adjust bids to maximize click-to-earnings efficiency. Works natively with S2S postback tracking and integrates directly with tracker plateforms for closed-loop optimization without data leakage through browser-based pixels.
Global Infrastructure and Reporting Stack
Global Data Center Coverage
Headquartered in Austria, adrime.io operates across three regions to ensure global auction response time parity:
- EU (Frankfurt, Germany): Primary region, GDPR-native data residency, serving European and MENA traffic.
- US-EAST (Virginia): North America traffic hub, sub-20ms round-trip to major SSP exchange endpoints
- SINGAPORE ( APAC): Southeast Asia and Oceania coverage, optimized for mobile-heavy GEOs.
All regions operate with activate-active failover no cold standby. In the event of regional degradation, traffic is rerouted within 800ms with zero auction session loss.
Reporting and Analytics Interface
The Adrime.io analytics layer is built for engineers and data scientist, not just media buyers. Beyond the standard campaign dashboard, our reporting stack exposes raw infrastructure for deep-dive attribution work:
- Cloud Data Export: Log-level data (impressions, clicks, conversions) can be made available in standard formats and delivered to client-managed storage environments ( e.g. AW S3) on configurable schedules.
- Warehouse Connectivity: Data can be connected to analytics environments such a Google BigQuery, enabling direct querying and integration into existing data workflows.
- Flexible Attribution Settings: Support for multiple attribution models (e.g. last-click, first-click, linear, time-decay), configurable based on campaign needs, with access to underlying touchpoint data where required.
- BI and Reporting Integration: Reporting data can be accessed via API to support integration with external BI tools and custom dashboards.